Although networking events are a great way to meet new people, with the rise of online activity, it is becoming increasingly popular to use social media to network and meet new people.
Why is it important to use social media for networking?
Over a quarter of the world are on social media, so it is a great chance for you to connect and network with people who you may not have the opportunity to meet in your day to day life. If used correctly, social media can open many doors through connecting with new people.
Our top tips for growing your network on social media:
Engage, Engage, Engage!
Engagement is key when growing your network on social media. As well as posting your own content, engage with other people on the different social media channels. Be sure to interact with other people by commenting on their posts, replying to their stories or answering their questions.
By engaging with other people’s posts on social media, you become at the forefront of their minds. They are more likely to remember you than other people who don’t engage with their posts and you have a great conversation starter when you meet in person.
Join Facebook Groups
Connect with other like-minded individuals by joining groups on Facebook which talk about topics you are interested in. To make use of this channel fully, make sure to comment on any posts which you can offer feedback or additional knowledge to. Giving valuable content and advice is sure to get your name known and start building a relationship with new contacts.
Use Instagram Stories
Instagram Stories is another great way to grow your network. You can use its many unique features such as polls, questions or going live to connect with your followers and grow your database of contacts.
Post Quality Content
Posting quality content is key to growing your network and following on social media. By taking some time to brainstorm future content, you are more likely to create quality content which your audience and ideal network are interested in.
Remember to be human and show your audience both the good and bad times on your journey so that you appear relatable.
Make sure to research hashtags that apply to your industry or network niche in order to find new people who post about similar topics to yourself.
If you are looking to expand your network by attending a networking event, take a look on our website for a list of our upcoming networking events.